Marketing Assistance

Overseas markets are difficult to approach if you do not have the necessary knowledge about the market conditions you will face there, and if you do not have the resources for doing a market research or making an overseas journey.

A lot of questions will arise whether you are looking for sales representatives or strategic partners for your products and services, to expand your business abroad.

1. Is your company qualified for export?
2. Are you products competitive?
3. Looking for potential business partners abroad
4. Planning a business trip abroad

IS YOUR COMPANY QUALIFIED FOR EXPORT?

By answering the questions below, you may identify areas of your business that need to be strengthend for improving your export activities.Your company may be small or new to export, allow us therefore to assist you in how to analyse your company’s export  ability:

• Does your company have products that are sold sucesssfully: a) in the domestic market? b) in the foreign market?
• Does your company have the sufficient production capasity to meet the demands from the new export market?
• Will you be able to provide the same level of service for the abroad costumers?
• Will you be able to dedicate staff, time and resources for the process?
• What do you know about the new market, its culture and language?
• Do you have the financial resources for actively supporting the marketing activities in the new export market?
• Have you defined a strategic plan for your company with clear goals for targeting and market entries to the new export market?
• Does your company have the adequate knowledge in modifying products’ packaging, labelling, and ingredients, to meet the foreign import regulations?
• Does your company have the adequate knowledge about shipping your products overseas, freight forwarders, freight costs and temperature management?
• Does your company have the adequate knowledge about payment mechanisms, pro forma invoices, developing and negotiating L/C?
• Getting paid is critical to you business in the foreign market, - how will you handle political risk insurance and credit investigations?
• Will you need assistance in getting specific information about doing business in the new export market?
  

ARE YOUR PRODUCTS COMPETIVE?

Will you be able to make a market research by yourself? If you believe you can, you will need contact information for some of the points listed below. You can in fact find them here in Dragonicum.com, because we have prepared "Useful links" for each of the countries we cover.

Go to: Country Reports > choose country > Useful Links, which contain direct links to the specific country's: Business and Industry (main organisation), Central Bank, Customs/Excise/Tax Administration, Investment Promotion, Official Website, Standardization Office, Statistics, Stock Exchange, Tourism, Translation/Dictionaries, White Pages and Yellow Pages.

HOW TO PENETRATE A NEW MARKET

Competition

• Identify local and foreign competitors, products and services, of your product and service in the market

Locate potential agents and distributors

• You will need contact information: company names and adresses, phone/fax and email addresses.

Information on market entry

• You will need information on duties, taxes, non tariff hindrances, quotas, trade reglations.

Demands and size of the market

• You will need information on market size and demands.

Trends in the market

• Make a report based on trends, industry sources and import statistics likely to have an impact on market prospects.

Regulation

• You will need information about regulations and legislations.

Standards and required product registration

• You will need information about standards and registration procedures.

Product viability

• Contact potential distributors and wholesalers, in order to determine if there is interest for your product and services, and on what level.

LOOKING FOR POTENTIAL BUSINESS PARTNERS ABROAD

How can you find a new representative, distributor or wholesaler abroad, in order to expand your business and export sales? How can you tell whether they are the right ones for you and your business?

Dragonicum.com Trade Leads can assist you in finding potential qualified overseas sales representatives, agents, partners, distributors and wholesalers.

Post your trade leads for co-operation in Dragonicum.com. It can be the easiest, most economical and quick assess opportunity for you to enter the new markets.

PLANNING A BUSINESS TRIP ABROAD

Dragonicum.com's Country Reports provide you with the relevant country information you will need for preparing your business journey. Go to: Country Report > chose country > Business & Culture, for the specific country you plan to visit.

We have prepared the topic "Business & Culture" for you to gain knowledge about; society, religion(s), traditions, family values, meeting & greeting, how to present business cards, gift giving, business attire, table manners, business practise, business meetings and negotiations. In order for you to make a trip at the right time of the year, we have also prepared a calendar with each country's official holidays.

With other words, useful information for all businesses with international connections. Cultural knowledge and awareness is a MUST when you do business abroad.

Language and cultural differences that you meet in a foreign country can often cause hindrances for a ending a business meeting successfully. For really making the best out of your meetings abroad, you ought to bring a qualified interpreter with you if you and your new counterparts do not speak a common language. Clearify the matter in forehand and arrange for a qualified local interpreter.

Shoud you need more information, assistance in finding organisations, distributors and wholesellers to meet with, we might be able to assist you. Contact us.